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effective marketing tools

TikTok, Instagram, Facebook, and LinkedIn ads are essential marketing tools thanks to their audience targeting features. They let you define your campaign’s audience based on such factors as:
  • location
  • Interests
  • similarities to past audiences
  • behaviors or even job title, industry and seniority

This optimizes your campaign’s chances of reaching the right users whether you are a B2C or B2B business.

PLATFORMS

With options that include Photo and Video Ads, Story and Reels Ads, Carousel and Collections Ads — we will fine-tune your campaigns based on your business goals.
Instagram Ads
Paid ads on Instagram have the finest retargeting options, which allows you to target users who have viewed your product or service, added to cart, but haven't purchased yet. We can also target by interests, behaviour and even distance to certain areas. The wide range of ad creatives such as full-screen video, carousel, animated video, pictures and different variations of ad copies can be tested to define the most performing one.
Facebook Ads
Facebook is a robust advertising platform, where you can narrow audience down to just a few thousands people based on their location, interests, demographics, etc., as well as to show ads to your existing customers based on their behavior. Facebook is a perfect place to advertise different kinds of events. There is also an advertising in messenger option, which allows to show your ads directly in the customer's Messenger inbox.
TikTok Ads
Adoption of TikTok has never been greater and more and more users are added to the platform each day. It's easier to advertise on TikTok and see success from your ads than on any other platform, while the ads cost is way much lower.
Impulse purchases (under 50$) tend to perform better on TikTok: Fashion, Beauty, Home Accessories, Lifestyle, etc. More expensive products or services will win as well, but it will take a bit more time and budget.
LinkedIn Ads
The biggest platform oriented on the B2B segment, which allows creating multi-touchpoint campaigns. 4 out of 5 people on LinkedIn "make business decisions."
The platform offers over 200 ad targeting options to help you target audiences in the most precise way. Thus you can target companies of a certain name, size, industry, people with certain skills, job title, education etc. and get high-quality leads.

how does it work

Research
Deep analysis of your niche and competitors advertising activities
Design
Design and set up of 2 -4 campaigns depending on your business objectives (sales, traffic, awareness, lead generation, etc.)
Optimization
A/B testing, budget, audience optimization on a weekly basis (if required)
Report
Full campaigns and leads report

Social Media ads Packages

According to your business needs we can create a bespoke social media package for you or you can choose one of the following packages:

cases studies