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Hello!
I am Maria Naidonova, marketing expert based in Dubai.
I love helping companies get the most out of their online presence, whether that means developing a strategy for paid advertising, or creating an influencer marketing campaign that gets results.
I have worked with various organizations around the world, each with unique challenges and goals. And I am always ready to dive into the details and find marketing solutions that work the best.
Whether you're looking to build your brand or want to try new digital marketing tactics, let's talk!
I have worked with various organizations around the world, each with unique challenges and goals. And I am always ready to dive into the details and find marketing solutions that work the best.
Whether you're looking to build your brand or want to try new digital marketing tactics, let's talk!
Certifications
Gaining new knowledge is an important part of my job. I am constantly learning and practicing.
Univercity of Economics — Kharkiv, Ukraine
Master’s degree in Marketing
London Institute of Digital Marketing — Dubai, UAE
Digital Marketing Diploma
Google, Online
Analytics and Adwords Qualified Individual
professional path
Having worked across Advertising, Retail, Construction, and Beauty businesses for 12 years I gained the expertise in developing multi- channel communication strategies for both B2B and B2C markets.
professional path
Having worked across Advertising, Retail, Construction, and Beauty businesses for 12 years I gained the expertise in developing multi- channel communication strategies for both B2B and B2C markets.
2011
Advertising
Advertising
I got my first job in a prestigious printery of my home city. This is where I learned:
— client relationships management
— prepress work and cost calculation of printing
— branding & graphic design
— client relationships management
— prepress work and cost calculation of printing
— branding & graphic design
2012-2016
Retail
Retail
I’ve been recruited as a Marketing Executive / Graphic Designer to FOKS Interior & Engineering Systems — the leading trading company in Ukraine. I’ve been in charge of marketing budgets, calendars and preparing collaterals for both wholesale and retail divisions.
— created designs for printed and outdoor advertisements
— oversaw company’s website, online and offline promotions
— collaborated with media agencies and stakeholders
— created designs for printed and outdoor advertisements
— oversaw company’s website, online and offline promotions
— collaborated with media agencies and stakeholders
2016-2018
Construction
Construction
I joined QUEENTILE Roofing Systems in 2016. I’ve been in charge of both traditional and digital channels: exhibitions, workshops, export activities, content and video marketing, website development, etc. My work resulted in a rapid and successful company"s expansion into the global market.
— launched the multilingual website queentile.com
— collaborated with Performance PPC, SEO and Media agencies
— organized photo and video shootings
— made rebranding and executed the Company’s brandbook
— organized Company’s participation in exhibitions worldwide (The Big 5, Dubai, Dach&Holz, Cologne)
— launched the multilingual website queentile.com
— collaborated with Performance PPC, SEO and Media agencies
— organized photo and video shootings
— made rebranding and executed the Company’s brandbook
— organized Company’s participation in exhibitions worldwide (The Big 5, Dubai, Dach&Holz, Cologne)
2019-2020
Beauty & Welness B2B
Beauty & Welness B2B
Thanks to impressive portfolio in promoting B2B brands — I got a job as a Marketing Manager at B2B e-commerce startup — eBeautyTrade Middle East, where I:
— outlined the digital marketing strategy for the company’s growth
— collaborated with development agency to create landing pages and optimize user experience
— performed remarketing, targeted and lead generation campaigns (Facebook, LinkedIn)
— analyzed traffic flow and provided KPI reports within all marketing channels
— outlined the digital marketing strategy for the company’s growth
— collaborated with development agency to create landing pages and optimize user experience
— performed remarketing, targeted and lead generation campaigns (Facebook, LinkedIn)
— analyzed traffic flow and provided KPI reports within all marketing channels
2020-2021
Beauty e-commerce
Beauty e-commerce
I joined BALMESSENCE — e-boutique for ethical beauty and niche fragrances as a Digital Marketing / Social Media Executive. I was in charge of:
— social media strategy development and execution
— paid social campaigns set up and optimization
— PR & Influencer Management
— email designs and automation set-up
— social media strategy development and execution
— paid social campaigns set up and optimization
— PR & Influencer Management
— email designs and automation set-up
2021 - 2024
Beauty e-commerce
Beauty e-commerce
Working as a freelancer for various e-commerce UAE & European brands such as Mother Nature Cosmetics, K-Beauty Arabia, Glamorouge, Panthrix, etc.
— e-commerce marketing
— content management
— Instagram & TikTok paid advertising
— organizing photo and video shootings in Dubai
— liaising with content creators and ad agencies
— e-commerce marketing
— content management
— Instagram & TikTok paid advertising
— organizing photo and video shootings in Dubai
— liaising with content creators and ad agencies
2020 changed the way we work and run businesses
Rapid digital transformation and high demand for digital marketing professionals allowed me to successfully start my journey as a digital marketing consultant.