google ads

Everyone uses Google. That’s a strong enough reason for your business to be there. Google ads are EXTREMELY powerful, because they can bring your products and services right to the screens of the people who need them most.

Discuss your project

Think about what the user is going to type

– Matt Cutts

FORMATS

Advertising in Google has different formats: Search, Display, Video, Mobile, etc. And it also has extremely flexible targeting settings that allows us to focus on the most promising audience.

Search Campaigns

Text ads on search results

Search campaigns will let you reach people while they’re searching on Google for the products and services you offer. It’s great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services.

Display Campaigns

Image ads on websites

Display ads are ads that are shown on the articles, videos, or websites that consumers browse. Google Display Network — a collection of over two million websites that reach over 90% of internet users across the globe. Display also allows you to follow up with remarketing ads to new and existing customers.

Video Campaigns

Bring your story to life with video

Video campaigns allow you to reach and engage with your audience on YouTube and through Google video partners. You only pay when someone chooses to watch at least 30 seconds, views the entire ad, or engages with your ad, like clicking on a call-to-action overlay, a card, or a companion banner.

Shopping Campaigns

Show off your products

Ads in Shopping campaigns show users a photo of your product, plus a title, price, store name, and more. This type of ad delivers some of the highest return on ad spend of any paid channel. Shopping ads don’t only appear in Google’s standard search results, but they are also visible on the Shopping tab, on search partner websites, in the price comparison Shopping service and apps, and even on YouTube and the Google Display Network.

App Campaigns

Find the people who will love your app

Drive app promotion with an automated campaign showing ads on the Google Search Network, the Display Network, Google Play, within other apps, and on YouTube. I will optimize your App ads to reach the audience most interested in apps like yours.

Local Campaigns

Increase visits to your physical locations

Local campaigns help you reach people across Google to highlight your nearby service locations, stores, in-store product inventory, or special promotions. They run across Google’s major properties, and show your ads across Search, Display, Maps, Business Profile, and YouTube.

Stages of work

1

Marketing research and strategy development

2

Selection of search queries, сompilation of the semantic core

3

Architecting account and keywords grouping

4

Creating selling texts and headlines for search ads / creatives for display ads

5

Selection of sites for the Google Display Network

6

Setting goals and ecommerce in Google Analytics

7

Creating the list of visitors for smart remarketing

8

Running approved ads

9

Daily ads optimization

i will work on:

Constant growth in sales

Reducing the number of non relevant clicks

Decreasing CPA (Cost Per Action)

individual package

Find out the cost, terms and scope of work for your project by sending a request

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cases studies