Period: December 2022 - till now

Skincare Marketplace in UAE

From Zero to $4M in Revenue

about the project

This skincare marketplace came to us as a complete startup — no brand awareness, no traffic, and no sales history. Just a Shopify store with products.

We built and scaled their performance marketing from the ground up using Meta and TikTok Ads, turning the brand into one of the leading skincare marketplaces in the UAE.

Objectives

— Increase brand awareness in the UAE
— Drive consistent sales
— Maintain strong ROAS while scaling

The Challenge

The brand entered a highly competitive UAE skincare market with:
— no audience
— no existing customer base
— no proven creatives
— no performance data

We had to:
— find winning creatives and creative angles
— scale without breaking ROAS

channels & TOOLS

Meta Ads
Tiktok Ads
Shopify
Instagram
Facebook

done

Set up Meta and TikTok ad accounts from scratch
Built a full tracking and conversion structure
Tested multiple creative angles
Launched and optimized prospecting, retargeting, and scaling campaigns
Scaled ad spend from $30 to $1,000 per day
Continuously optimized creatives and product focus
Aligned ad performance with Shopify data to improve average order value (AOV)

Shopify results

Meta Ads results

TikTok Ads Results

Results

$ 4M

Total revenue generated
ROAS 6.5

Average ROAS: 5.4, with consistent improvement, reaching 6.5 in the last year
from $1K to $30K

Monthly ad spend scaled
30,000+

Total orders
50,000+

Audience growth: 50,000+ real Meta & TikTok followers generated via paid ads
The brand grew from an unknown startup into one of the leading skincare marketplaces in the UAE — powered by performance marketing.

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