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Period: Feb 2016 — Apr 2018
queentile roofing
Fast and successful expansion into the roofing global market
about the project
QUEENTILE® is the stone-coated steel roofing — the modern and durable roofing material, having an excellent exterior and incredible durability.
Objectives
Since 2016 QUEENTILE® has been active in international exhibitions and constantly expanding its presence around the world. My task was to conduct these exhibitions for entering global markets.
The Challenge
An outdated corporate identity that needed to be updated in order to stand out among competitors and attract attention.
The company had its own website, but it required to be redesigned, translated into English and filled out with (projects portfolio) photos, videos of existing projects, etc.
The company had its own website, but it required to be redesigned, translated into English and filled out with (projects portfolio) photos, videos of existing projects, etc.
done
- The launch of new multilingual website queentile.com
- Photo and video shootings for catalogs and exhibition graphics
- Rebranding and execution of the Company’s brand book
- Organized Company’s participation in exhibitions worldwide (The Big 5, Dubai, Dach&Holz, Cologne)
results
- New visial brandThe launch of a new visual brand concept in 2 months / Complete rebranding and brand book execution in 2 months
- WebsiteSuccessfully launched multilingual website queentile.com focused on marketing high-end tiles
- Global exhibitionsPerformed high marketing standards and effective approaches which resulted in a rapid and successful company’s expansion into the global market.