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Period: November 2021 - till now
PANTHRIX - HAIR GROWTH SERUM
20+ UGC ad creatives for paid advertising on TikTok & Instagram.
about the project
Panthrix is a hair growth treatment that targets hair growth at the cellular level. Contains active ingredient Redensyl - the winner of the 2014 In-Cosmetics Silver Award. Made in Germany.
Objectives
— Increase brand awareness in European countries by creating engaging UGC ads for TikTok and Instagram.
— Redesign the website for a better conversion rate.
— Redesign the website for a better conversion rate.
The Challenge
— The brand didn't have a presence on social media
— There was not enough content to market the brand
— The website had a basic design which resulted in a low website conversion rate
— There was not enough content to market the brand
— The website had a basic design which resulted in a low website conversion rate
channels & TOOLS
-
Instagram -
Tiktok -
Facebook ads -
Shopify
done
- 20+ UGC ads in 4 languages
- Set up and growth of TikTok account
- Website redesign
UGC Video Ad German
UGC Video Ad Spanish
UGC Video Ad German
UGC Video Ad German
UGC Video Ad German
UGC Video English
Brand Video
Website redesign
THE results
- + 20new UGC ad creatives for paid advertising on TikTok and Instagram
- x 3sales growth in first month after website redesign