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Period: November 2021 - till now
Mother nature cosmetics
x 5 increase in traffic from social media channels in 2 months through engaging content and paid advertising on TikTok & Instagram.
about the project
Mother Nature Cosmetics - is a natural, vegan skincare brand based in Austria. Their simple yet effective range of skincare products is successfully sold in Germany, Austria and Switzerland.
Objectives
Increase social media engagement and boost sales directly through Instagram and TikTok posts. Followers growth. Content strategy and creative direction for paid advertising.
The Challenge
— The company was not leveraging TikTok to target Gen - Z audience
— Marketing activities were not consistent and regular
— Low organic reach on social media
— Marketing activities were not consistent and regular
— Low organic reach on social media
channels & TOOLS
-
Facebook -
Instagram -
Tiktok -
Facebook ads -
Klaviyo -
Shopify
done
- Content marketing from A to Z: photo - video shootings, social media content strategy.
- Set up and growth of TikTok account
- Paid advertising on TikTok and Instagram
- Influencer Marketing Strategy
UGC Video Ad
UGC Video Unboxing
Reels filming & editing
Tik Tok account set up & growth
TikTok followers growth in 60 days
Instagram posts & feed design
Facebook Dynamic Catalog Campaign
Instagram Image Ad
Product photography creative direction
Video - shoot creative direction
Monthly content Instagram
Average monthly growth
E-mail campaign performance
THE results
- + 50new UGC ad creatives for paid advertising on TikTok and Instagram
- x 5web traffic from social media in 6 months
- + 12 knew followers within the first 6 months on TikTok and Instagram