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Period: March 2019 — June 20'
e-beauty trade
300+ new qualified leads from FB & LinkedIn in 45-day period
about the project
eBeautyTrade — is a B2B multi-vendor platform for the professional beauty industry in the Middle East. Its trade members are Aesthetic Clinics, prestigious Spas, Salons, and Concept Stores.
Objectives
Increase brand awareness among professional beauty industry in the MENA region, generate leads through paid social channels, e-mail follow-ups to nurture the leads and convert them to sales.
The Challenge
— As a B2B business Ebeautytrade was not leveraging LinkedIn and Facebook ads as a powerful lead generation tool
— Email database was outdated and unsegmented
— Email templates were not optimized for mobile devices that resulted in low conversion rates.
— Email database was outdated and unsegmented
— Email templates were not optimized for mobile devices that resulted in low conversion rates.
channels
Based on brand objectives (marketing goals) and audience analysis — I’ve chosen the following channels.
-
Facebook -
Instagram -
Linkedin -
Facebook ads -
Mailchimp -
Wordpress
done
- Customized social media strategy
- Paid social campaigns set up and optimization* (Instagram, Facebook, LinkedIn)
- Corporate newsletters and promo shots to the company’s e-mail subscribers
- Social media management and content creation @yonka.me
Instagram feed design
Instagram feed design
E-mail flyer design
E-mail flyer design
LinkedIn detailed targeting
results
- +300new website registrations in 45 days
- x 3traffic from social media in 6 months
- +10new beauty brands on board
- The most qualified leads came from LinkedIn as this channel allows to target audience by job title, company name, fields of study, connections, seniority, interests, etc.