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Period: Nov 2020 — May 2021
BALMESSENCE
e-boutique
Increased engagement through organic content, sales growth through paid social campaigns, boosted brand awareness through region influencer collaborations
about the project
E-boutique for ethical beauty and exceptional fragrances, shipping across the GCC countries. Its mission is to inspire people to make sustainable and ethical beauty choices while redefining luxury and promoting a state of wellbeing.
Objectives
Increase social media engagement through organic content, sales growth through paid social campaigns, boost brand awareness through region influencer collaborations.
The Challenge
— Zero sales from social media channels
— Low engagement rate on Instagram
The company was using PR and Influencer marketing channels but didnt know how to measure results and track efficiency.
Paid social campaigns were not set up properly - as a result - a high amount of irrelevant clicks.
— Low engagement rate on Instagram
The company was using PR and Influencer marketing channels but didnt know how to measure results and track efficiency.
Paid social campaigns were not set up properly - as a result - a high amount of irrelevant clicks.
channels & tools
-
Facebook -
Instagram Management -
Linkedin Mngmt & Ads -
Email Marketing -
Facebook ads -
Magento
done
- Daily content and community management (Instagram, Facebook) and collaborations with influencers
- Photo and video content creation for Reels and Stories, monthly giveaways
- Paid targeted campaigns (Instagram, Facebook, LinkedIn)
- Email automation set up and weekly Newsletter shots
Reels filming & editing
Reels filming & editing
Instagram guides
Facebook storefront ad
Facebook dynamic remarketing ad
Facebook storefront ad
Email designs & copywriting
Giveaways and contests
Mobile photo & video shootings
results
- +300 ksocial media reach / monthly
- x 6increase in traffic from social media channel
- +4500real followers and potential buyers in 6 months
- +400%sales growth from social media ads