Paid Social Brief

Your email

Your name (Personal)

Your business / brand name

Your website

Your social media handles (if any)

Please briefly describe your ideal client (s). For B2C: age, gender, interests, marital status, income level, and key pain points. For B2B: the specific industries, niches, company size, or job titles you are targeting.

If you have multiple personas, feel free to list them all here

Please list some of your direct competitors (brands or companies that your potential customers are buying from)

Please list some of your competitors - market leaders in your niche, which you consider as your benchmark (optional)

What is your brands' USPs (unique selling points) - think of your competitive advantages.

Which markets do you want to target geographically (countries, cities, certain areas in the city).

YOUR ASSETS

What are the goals you want to achieve by running paid ads? (multiple choices are available)

Leads generation (for services)
Website sales (for e-commerce)
Generate traffic to your website
Generate traffic to your physical store
Video views and followers growth for your social media pages
Other

Which marketing channels do you consider for advertising?

Do you need assistance in creating content for advertising?

No, I have everything ready to be promoted

Yes, I want you to help me with videos / graphics/ ad copies

Other

Which of these platform have you run ads before?

If yes, what are the main challenges you faced with (briefly)

GOOGLE ADS ADDITIONAL QUESTIONS (REQUIRED ONLY FOR GOOGLE ADS SERVICE)

What are 3-5 keywords you think your customers are typing to find you?

Are there any words or phrases you explicitly do NOT want to show up for?

Anything you'd like to add? (optional)