Paid Social Brief

Your name (Personal)

Your email

Your Phone Number (optional)

Your Business name

Your website (if any)

Your social media handles (if any)

Please briefly describe your ideal client (s). (Age, gender, interests, marital status, income, etc.). If you have several buyer personas, you can list them here as well.

Please list some of your direct competitors (brands or companies that your potential customers are buying from)

Please list some of your competitors - market leaders in your niche, which you consider as your benchmark.

What is your brands USPs (unique selling points) - think of your competitive advantages.

Which markets do you want to target geographically (countries, cities, certain areas in the city)

What are the goals you want to achieve by running paid ads?

* Please choose all that apply

Increase brand awareness
Leads generation
Website sales
Generate traffic to your physical store
Video views and followers growth for your social media pages
Other

Which social media channels do you consider for advertising?

* Please choose all that apply

Do you need assistance in creating content (videos / graphics/ text copies) for advertising?

Yes, I need this

No, I have creatives ready

Do you have FB / TikTok / LinkedIn Ads manager?

Yes, I have

No, I need this

I am not sure

Do you have FB / TikTok / LinkedIn pixel installed on your website?

A piece of code on your website, that collects data and helps us track conversions, optimize ads, build targeted audiences for future ads and remarket to people who have already taken actions on your website

Yes, I have

No, I need this

I am not sure